Based on my experiences as a part-time CMO, I’ve compiled the five most critical steps to a successful engagement. I have enjoyed success with businesses of all sizes by following these steps during every engagement. Today’s post, Secure Early Wins, helps me ensure outstanding communications, and consistent feedback.
Step 4 of the 5 Steps That Make or Break Part-time CMO Engagements
4. Secure early wins. The best way for an interim CMO to gain confidence and trust with other executives at the company is by uncovering some quick and easy fixes during the previous steps, and capitalizing on them.
Here’s an example: a recent client of mine was struggling to build an online presence. During our listening phase we discovered that Google Analytics (a tool that tracks website activity and productivity) wasn’t activated for the company website. What’s more, the website had over 100 hidden web pages that were either irrelevant or outdated and diminishing search engine rankings. In no time at all, the company remedied these issues and secured its first early marketing wins.
About Laurel Bay Laurel Bay Marketing is a fractional CMO agency for tech, run by a tech. Our mission is to help service providers of all sizes increase revenues and strengthen their market, product and sales presence. Because we are technology experts in the services industry and because we have years of marketing senior leadership under our belts, Laurel Bay Marketing offers the winning one-two punch that can help you quickly and expertly achieve greater visibility with a differentiated portfolio and positioning, generate revenue with clutter-busting lead generation, and provide a return on your investment. Laurel Bay was purpose-built for service providers just like you.