"Have you heard of the term fractional CMO? How about virtual CMO, CMO for Hire, or even CMO for rent? While titles vary, the benefits of on-demand marketing executives are numerous."
A Fractional CMO has the same experience and expertise as a full-time CMO. He or she provides strategic direction, aligns product, sales and marketing strategies, designs revenue-generating demand creation programs and tactics, but does so on an as-needed, part-time basis. Fractional CMO services are ideal for growing companies that lack the time, monies, or talent pool to bring marketing leadership in-house. Here are the top 5 reasons businesses hire Fractional CMO’s.
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