How many touches are required to generate a qualified lead? According to the Online Marketing Institute, it takes 7 -13+ touches to deliver a qualified sales lead. That's why it's important to map out a long-term contact strategy that promotes thought leadership and compels prospects to take action immediately.
Build the (Lead Generation) Engine
Begin with a solid foundation of lead generation systems and processes -- build the engine:
Fuel the (Lead Generation) Engine
Keep your lead generation engine running smoothly by fueling it with compelling content. From customer testimonials to infographics to videos - a steady flow of communications and calls-to-action will lead to measurable results.