Translation: Why you should hire me for your temporary marketing needs!
Have you heard of the term Fractional CMO? How about “Virtual CMO,” “CMO for Hire,” or even “CMO for Rent?” While titles vary, the benefits of on-demand marketing executives are numerous.
A Fractional CMO has the same experience and expertise as a full-time CMO, but works an as-needed, basis. Fractional CMO services are ideal for growing companies that lack the time, monies, or talent pool to bring marketing leadership in-house.
And now - drumroll please - I present the top 5 reasons businesses hire Fractional CMO’s. Psst, I happen to know an incredibly talented one – me - if you’re interested!
A virtual CMO is just like a real CMO, except at 30-80% of the traditional in-house CMO cost. In-house CMOs or VPs of Marketing have starting salaries of $150k or more, plus benefits. That’s simply a non-starter for many young and emerging businesses. Instead, companies are hiring Fractional CMOs. They work when you need them for as long as you need them. The goal of a Fractional CMO is to work his/her way out of a job. Your Fractional CMO will build your strategy, and then recruit and train lower cost FTEs to execute on your tactical, day-to-day elements, maximizing your budget.
2. Changing needs and expertise
According to executive search firm Spencer Stuart, the average tenure of a CMO is a mere 44 months. Why? Because corporate needs, strategies, and leadership are constantly in flux. Therefore, the CMO characteristics you sought as an early start-up may differ from the characteristics you need now. When you hire a Fractional CMO, you get the exact expertise you want for as long or as short a time as you need. Plus, your Fractional CMO has access to a broad bench of resources to provide end-to-end execution of any component of your marketing strategy.
3. Resource and time constraint
A Fractional CMO focuses solely on marketing so that you don’t have to. CEOs and businesses owners are freed to spend more time focusing on the core business. We get it – leadership has every intention to build and drive marketing efforts, but inevitably something more pressing hits their desk, becoming the new top priority. In contrast, a Fractional CMO’s priority will always be to provide exceptional marketing that delivers measurable returns on investment.
4. Current marketing isn’t working
Some companies find themselves in a rut. Sales are stagnant. Service offerings that were once shiny and new are now perceived as outdated and old. Programs that once caught your customers’ eyes are no longer doing the trick. Fractional CMOs can give you new insights and unbiased feedback that ultimately delivers improved results.
The marketing profession has evolved dramatically in the past few years. There are heaps of new strategies a Fractional CMO can introduce you to: fresh perspectives on sales-to-service alignment, innovative compensation programs, clutter-busting demand generation strategies, growth hacking, social media, blogging, SEO/SEM, content-driven push/pull marketing, mobile marketing, and so much more.
5. Talent Pool
Widening your talent pool outside your physical area, let alone your office, yields more personnel options and a wider range of expertise. Fractional CMOs come from a wide variety of industries, educational backgrounds, and on the job experiences. Instantly and virtually, your Fractional CMO can become an invaluable resource and thought leader in your business. Ask your Factional CMO to institute marketing analytics and reporting so that your company has solid proof of its marketing ROI.
Do any of these situations feel familiar? Contact Laurel Bay, a Fractional CMO agency for a free consultation today.
About Laurel Bay
Laurel Bay Marketing is a fractional CMO agency for tech, run by a tech. Our mission is to help service providers of all sizes strengthen their market presence and increase revenues. Because we are technology experts in the services industry and because we have years of marketing senior leadership under our belts, Laurel Bay Marketing offers the winning one-two punch that can help you quickly and expertly achieve greater visibility, generate revenue with clutter-busting lead generation, and provide a return on your investment. Laurel Bay was purpose-built for service providers just like you. Contact us at http://www.laurelbay.marketing today or call 720.480.3653 for a quote.
Laurel Burton, Founder of Laurel Bay Marketing