I dive into the deep end of the pool every time I work with a new company. Without much time to come up for air, I must gain trust at all levels of the organization and efficiently plot a course of action, while also learning the business inside and out.
Based on my experiences, I’ve narrowed down the five most critical steps to a successful fractional CMO engagement. In this blog, I’ll discuss the first step, Listen and Learn.
Step 1 of the 5 Steps That Make or Break Fractional CMO Engagements
1. Listen and learn. Short-term CMOs walk into a company without internal working relationships and quite often without well-defined job descriptions. We need to get a feel for the essential demands of the situation, the skillsets required, and the conditions under which we’ll need to adapt. So our first order of business is to listen.
When I join a team, my role is to ask a lot of questions, listen, and provide feedback loops. I want to hear from as many employees – at all levels of the organization – as possible. Gaining a well-rounded perspective of the company’s current state, strengths, weaknesses, concerns and ideas eliminates blind spots in the organization. I interview their clients and business partners too, for their unique perspectives. I’ll even request access to “lost” prospects to better understand why they chose the competition.
What are the 5 Steps? I’ll cover each in future blogs…
1. Listen and learn
2. Invite opinions
3. Diagnose, then make a plan
4. Secure early wins
5. Build a team and coalitions
Think your company culture is right for a fractional CMO? Try the Checklist for Fractional CMO Readiness and find out, or contact Laurel Bay, a Fractional CMO agency for a free consultation today.
About Laurel Bay
Laurel Bay Marketing is a fractional CMO agency for tech, run by a tech. Our mission is to help service providers of all sizes increase revenues and strengthen their market, product and sales presence. Because we are technology experts in the services industry and because we have years of marketing senior leadership under our belts, Laurel Bay Marketing offers the winning one-two punch that can help you quickly and expertly achieve greater visibility with a differentiated portfolio and positioning, generate revenue with clutter-busting lead generation, and provide a return on your investment. Laurel Bay was purpose-built for service providers just like you.
Laurel Burton, Founder of Laurel Bay Marketing