Look for this leadership trait in your next CMO for hire.
Mark Murphy, a leadership expert and author of Hiring for Attitude, recently conducted a study to understand why some new hires fail while others succeed. Was there a correlation to a new hire's technical prowess? To education? To enthusiasm? Interestingly enough, Murphy found that the number one reason new hires fail is because they can't accept or anticipate feedback... in other words they aren't coachable.
According to Murphy, coachability is the ability to accept and implement feedback from bosses, colleagues, customers and others. It's knowing that there's always something more to work on and to never be satisfied with the status quo.
When you think about it, coachability is a trait we find in many of our greatest leaders. Take Tom Brady or Nick Foles from this year's Superbowl, both of whom take and accept feedback from their coaches daily. Or, consider the fact that billionaire Bill Gates credits part of his success to his coach, Warren Buffet while Facebook CEO Mark Zuckerberg looked to Steve Jobs for feedback and guidance.
The next time you retain a fractional sales, product or marketing leader, test them to see how well he or she accepts your feedback. You may just land yourself an all-star. Like Tom Brady, veteran fractional CMOs have seen and learned quite a bit over their careers. They understand that to be successful in our on-demand CMO engagements they must accept feedback every step of the way.
Click on this terrific article below about Tom Brady's greatest trait, coach-ability. PS - we think it's one of ours too!
Do You Pass The Tom Brady Test?
By Mark Murphy, Forbes Contributor
Laurel Burton, Founder of Laurel Bay Marketing