2018 budget season is upon us. Do you have a sales goal to hit, but limited financial resources to get you there? If so, it’s likely some belt tightening is in your future. Outsourced executives may be one way to get that done without adding more stress to this already busy time of year.
How to Leverage On-Demand CMO Leadership to Do More with Less
Interim executives work without high-cost benefit packages and with very few strings attached. It’s not a new concept. We’ve filled temporary gaps in the past, but now we’re quickly becoming a strategic budgeting strategy.
Working on a short-term or on-demand basis, your interim marketing or sales executive should provide the expertise and strategic planning support you need on the front-end. And if they’re doing it right, they should hire or train cheaper resources to execute on those plans long after their interim assignment is over.
My goal in every interim engagement I accept is to deliver more bang for the buck than the average CMO. I’ve helped strapped companies through downturns and led new ventures for startups with very tight budgets. And I’m often hired on as the on-demand CMO by companies who never intend to budget in a full-time CMO.
Calculating the Budget Impact
Last year, stats from the Economic Policy Institute showed that CEOs earned 271 times the pay of the average worker. Strategic use of interim leadership stretches sales and marketing funds and allows access to highly experienced industry leaders whose salaries would otherwise be out of reach.
The virtual world we’re living in is changing the way the we invest in resources, whether technology resources or human resources. The interim, or virtual, CMO is really just an extension of an overall trend toward mobile, blended workforces. Read my brief, Virtual Resources for the Virtual Economy for more insights into benefits that extend beyond the budget.
Looking for a better strategy as you wrap up the season’s budget plans? Contact Laurel Bay, a Fractional CMO agency for a free consultation today.
About Laurel Bay
Laurel Bay Marketing is a fractional CMO agency for tech, run by a tech. Our mission is to help service providers of all sizes increase revenues and strengthen their marketing, product and sales presence. Because we are technology experts in the services industry and because we have years of marketing senior leadership under our belts, Laurel Bay Marketing offers the winning one-two punch that can help you quickly and expertly achieve greater visibility with a differentiated portfolio and positioning, generate revenue with clutter-busting lead generation, and provide a return on your investment. Laurel Bay was purpose-built for service providers just like you.
Laurel Burton, Founder of Laurel Bay Marketing