"Use these checklists as your ultimate guide to fractional CMO success. Select your fractional CMO carefully, and make sure you can give them the support they need to execute. You'll be glad you did: the best on-demand CMOs develop marketing programs, messaging, and strategy that will carry your company long after their interim contracts are up."
Fractional CMOs have the same experience and expertise as their full-time peers, but they work on an as-needed or interim basis at 30% - 80% of the cost. Their on- demand services are ideal for growing companies that lack the time, budget or talent pool necessary to bring full-time marketing leadership in-house. Sound familiar? Then follow this readiness checklist to see whether a fractional CMO is a good t for you.
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