Freelance marketing consultants
Freelance marketing consultants are the cornerstone of today’s gig economy. According to the Freelancers Union, in 2018 an estimated 56.7 million Americans freelanced – working over 1.07 billion hours per week. It’s predicted that over half the economy will freelance in some fashion by 2020. Employers who embrace career freelancers and the gig economy will be setting themselves up for success since it is ideal for those that lack the time, monies, or the talent pool to bring marketing leadership in-house.
Laurel Bay Marketing freelance marketing consultants are successful, tenured subject matter experts in specific functional areas (such as digital marketing, lead generation, media relations, content creation and more) or industry verticals (such as technology, manufacturing, finance and healthcare) — all of whom have embraced the virtualized economy. They are:
- Successful leaders who prefer interim assignments for the flexibility and freedom it provides
- Problem solvers that seek the thrill of new challenges and rapid change
- Turn-around experts with a desire to impact multiple organizations, sometimes in parallel
- Specialists that can expertly apply their specific skillsets to a broad range of companies
Contract with a Laurel Bay Marketing freelancer today.
Full-time versus fractional CMO executive comparison
|Full-Time CMO Marketing Executive Or None At All||Fractional CMO Marketing Executive|
|Cost||Long-term, full time employee with executive-level slary, health and 401k benefits, and equity position|
|Knowledge & skillset||Limited to existing skill set of staff and self.|
|Speed to market||Must schedule work to fit within existing responsibilities|
|Perspective||Allegiance to existing vision, methodologies and practices|
|Oversight||Other c-levels fill in when they can - without specific marketing expertise. Time and recource constraint means marketing takes a back seat in terms of priority|
|Motivation||Long term team member with ever-increasing salary and equity stake.|
May desire status quo to ensure career longevity.