It's not just a great name; it's our symbol of victory.
The laurel plant is an aromatic tree with green glossy leaves. Common names include Bay Laurel or Sweet Bay.
The laurel wreath is a symbol of victory and honor. It is a circular wreath made of interlocking branches and leaves of the bay laurel (Laurus nobilis). In ancient Greece wreaths were awarded to victors, both in athletic competitions and in poetic meets. In Greek mythology, Apollo wears a laurel wreath on his head. In Rome they were symbols of victory, crowning a successful commander during his triumph.
Because our founder's name is Laurel, and because our promise is to lead every client to victory, we couldn't think of a more fitting name and emblem to represent our team and our ideals.