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Laurel

ENGINEER BY TRADE. MARKETER AT HEART.

This tenured executive has served as a fractional (and full-time) CMO strategist for countless technology providers spanning data centers, cloud infrastructure, software, managed services, telecom and networking disciplines. She has a gift for transforming fledgling corporate brands into thriving powerhouses and has the references to prove it. Her philosophy is simple: build a solid foundation - and the rest will follow naturally. Those foundational elements include building distinct corporate identities, maximizing direct and indirect sales channels, crafting differentiated messaging and positioning, and measuring performance with well defined ROI metrics on every lead generation program.

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This tenured executive has served as a fractional (and full-time) CMO strategist for countless technology providers spanning data centers, cloud infrastructure, software, managed services, telecom and networking disciplines. She has a gift for transforming fledgling corporate brands into thriving powerhouses and has the references to prove it. Her philosophy is simple: build a solid foundation – and the rest will follow naturally. Those foundational elements include building distinct corporate identities, maximizing direct and indirect sales channels, crafting differentiated messaging and positioning, and measuring performance with well defined ROI metrics on every lead generation program.

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