Strategic Services

Strategic advice and services on-demand

Whether you want to launch a new division, re-brand your company, update messaging or build a clutter-busting lead generation campaign, Laurel Bay Marketing has the wisdom to get you there. Our listen-and- learn methodology includes well-defined checkpoints to ensure you get exactly what you want.

Strategic Planning

  • Needs Assessments
  • Workshops
  • Competitive Analysis
  • Planning Materials

Web Design & Dev

  • Website design
  • Website development
  • Social media marketing
  • SEO SEM

Channel Strategy

  • Channel & MDF strategy
  • Partner selection & positioning
  • Channel enablement tools
  • Channel training

Corporate Launch

  • Business plan prep
  • Product development
  • Hiring and compensation
  • Presentation materials Promotional materials
  • Media & analyst relations

Advertising

  • Video
  • Print
  • Digital
  • Display and banner
  • Trade show
  • Radio and tv

Branding

  • Brand Analysis
  • Creative design
  • Corporate identity messaging
  • Target markets
  • Buyer personas
  • Website & social media
  • Collateral & content

Media Relations

  • Public relations media outreach
  • Awards, events, speaker & article oversight
  • Analyst relations

Business Dev

  • Inside sales strategy
  • Telemarketing
  • Sales team structure

Product Launch

  • Product portfolio strategy
  • Product development Product management
  • Positioning & messaging

Lead Generation

  • Campaign creation
  • Digital marketing execution & analytics
  • Social media marketing
  • Marketing automation tool optimization & selection

Content Marketing

  • Content strategy
  • Campaign materials
  • Presentation materials Promotional materials
  • Training content
  • Sales enablement tools

Sales & Marketing Operations

  • Marketing automation tool selection & administration
  • ERP tool selection & administration
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